Options for Financing Your Small Business Marketing Plan

Monday, August 8, 2016
Posted by admin under Commercial Loans 

From your local A/C repairman, to the legendary barbecue joint that's only open three days a week, this is the golden age of owning and operating a small business. Startups are happening left and right, and there’s no stopping them...that is, with the proper financial backing. Whether you’re just getting started, or your small business has been around a while and just needs a face lift, financing your small business marketing plan can feel a little daunting. There’s good news, though! There are a few strategies that you can utilize to help make those dreams continue to succeed, including obtaining small business loans in Vermilion County

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Product Pre-Sales

Depending on the type of business that you run, offering product pre-sales for a different branch of your business, or even just to get yourself off the ground, is a great place to start. The key in product pre-sales is to stay intimate and connected with your clients throughout the process, communicating the production and distribution times to them, and making sure that they receive the product in a timely manner. This option can have several logistics to carefully balance, but it can also serve as a huge financial boost to your campaign.


A Small Business Credit Card

There are business credit cards specifically tailored to small businesses that could work in your favor to help you with your first line of production. This option is a great fallback if other routes don’t work out, or works great to provide some cushion room for picking up any slack that your other financing efforts may leave, but as always in approaching credit to finance anything this option should be approached thoughtfully, with all the fees and payment deadlines well-considered.


Selling Personal Assets

Not everyone has a spare vehicle lying around, but selling a major personal asset or two could certainly provide the funds you’re looking for to launch that new campaign. Perhaps you have a boat, a lake house, or even a mobile home that you don’t really use. Make these things work for you instead of wasting space.



This route may seem counter-intuitive to financing a major marketing campaign because it requires advertising in itself to be successful. However, depending on the type of small business that you have, if you really don’t have the funds to spark your marketing campaign, using crowdfunding allows the significance of the product to speak for itself and get new potential buyers and investors excited about what you’re doing.

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Applying for a Loan

This is the most obvious solution to your small business marketing needs, and in several ways a level of ambiguity is removed when you get approved for a small-business loan instead of attempting other methods of financing your business. This requires you to have a for-profit business, and for you to be able to demonstrate how your business makes money. If you can do that, you may be able to get the money that you need all in one go.

No matter what you decide to do, make sure you research all of your options thoroughly and ask for advice and direction from the experts. Financing any aspect of a small business consistently, especially in the beginning, can be incredibly daunting. If you're an entrepreneur you know that there's no gain without a little strain from the risk, and that in the end that risk is worth it.

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